The “Sambad-Ama Odisha Charitable Trust” is a charitable organization in Odisha, India, established by the Sambad Group, with the aim of promoting Odia language and culture, and contributing to various social causes. The trust has been instrumental in promoting Odia language and literature through initiatives like “Sahitya Ghara” which fosters literary activities across Odisha. The trust is involved in various social welfare activities, including blood donation drives, which have become a significant aspect of its identity. KMBB College of Engineering and Technology was established by the trust, aims to become a leading integrated technology campus in Odisha.